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How to make your Valentine's Day a Success

How to make your Valentine By: Florisol - Marketing Manager - 2025-01-28

If you are a wholesaler or flower importer, this blog is for you. Valentine's Day is one of the most important seasons for the flower market, and success lies in being prepared to meet high demand with quality products. From identifying this year’s trends to ensuring flower freshness throughout the supply chain, every detail counts. In this blog, we explore the key factors to ensure this season is a true success for your business.

2025 Valentine’s Day Color and Variety Trends

In 2025, the classic deep red and soft pink will continue to be the most requested colors, especially in roses. However, following the trend set by this year’s color, Mocca Mousse, earthy tones like burgundy, terracotta, and cream are quickly gaining popularity.

Mixed flower arrangements have also become key, incorporating varieties such as gypsophila, chrysanthemums, and alstroemerias to create modern and versatile displays. Offering innovative options like monochromatic bouquets or minimalist arrangements could be the key to standing out in the competitive Valentine’s Day market. Discover our exclusive offerings for this season at Florisol&Co.

"Passion" Bouquet

Place your Orders on Time

Logistics play a crucial role during Valentine's Day, and early orders are essential to avoid unexpected issues. Make sure to communicate us your needs in advance, especially if you're looking for special varieties or custom packaging. Take the opportunity to follow up on your shipments and ensure timely deliveries to your customers. Make sure to have the best Florisol&Co varieties to maximize your results this season.


How to Ensure Flower Freshness

Keeping flowers fresh throughout the supply chain is essential for maximizing their durability and customer satisfaction. At Florisol&Co, we guarantee constant refrigeration and minimize damage during transportation. Don’t forget to educate your team on best practices for storing flowers, such as cutting stems upon arrival, using clean water with preservatives, and keeping them at temperatures between 2 and 5 degrees Celsius.


A successful Valentine's Day doesn’t just depend on offering high-quality products but also on planning ahead, following trends, adding value at every stage of the supply chain, and standing out in the market. With these tips, you can make the most of this season and build lasting relationships with your customers. At Florisol&Co, we are your ally in making every season a success.


Written by: Emily Villavicencio

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